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璺ㄥ鐢靛晢鐭ヨ瘑:濡備綍璁$畻浜氶┈閫婂箍鍛婅姳璐瑰崰姣?/h1>

时间:2024-08-18 作者:HHpoker下载_德扑圈APP官网_安卓ios苹果下载 来源:k4t.61koalas.com 阅读:0


鏈湡鍒嗕韩鐨勫澶栫數鍟嗙煡璇嗘槸濡備綍璁$畻浜氶┈閫婂箍鍛婅姳璐瑰崰姣旓紝浜氶┈閫婂箍鍛婂嚟鍊熷法澶х殑鐢ㄦ埛缇や綋鍜岃祫娣辩殑鎶€鏈紝鎴愪负浜嗙數瀛愬晢鍔″競鍦轰腑鐨勭儹闂ㄤ績閿€鏂瑰紡涔嬩竴銆傝櫧鐒跺湪鍚稿紩娴侀噺鍜屾彁楂樿浆鍖栫巼鏂归潰锛屼簹椹€婃槸闈炲父鏈夋晥鐨勶紝浣嗕綔涓轰竴鍚嶅崠瀹讹紝鎮ㄥ繀椤荤‘淇濇偍鍦ㄦ帹骞挎椿鍔ㄤ笂鎵€鑺辫垂鐨勮垂鐢ㄥ€煎緱锛屽苟涓斾笉浼氬鎮ㄧ殑鍒╂鼎浜х敓涓嶈壇褰卞搷銆傚洜姝わ紝鍦ㄤ娇鐢ㄤ簹椹€婂箍鍛婁箣鍓嶏紝鍗栧闇€瑕佷簡瑙e浣曡绠楀叾鑺辫垂鍗犳瘮锛屽苟鎺屾彙浜氶┈閫婃帹骞胯垂鐢ㄧ殑鍚勭鏂瑰紡銆?/p>

濡備綍璁$畻浜氶┈閫婂箍鍛婅姳璐瑰崰姣旓紵

鍦ㄥ彂甯冧换浣曞箍鍛婁箣鍓嶏紝鎮ㄥ簲璇ュ熀浜庢偍鐨勯攢鍞巻鍙叉暟鎹‘瀹氭偍鍙互鎵挎媴鐨勬帹骞胯垂鐢ㄣ€傛椤硅€冭檻灏嗙‘淇濇偍鑾峰緱鏈€楂樼殑鍥炴姤鐜囷紝骞跺府鍔╂偍纭繚鎮ㄧ殑钀ラ攢绛栫暐鏄彲鎸佺画鐨勩€?/p>

涓€鏃︽偍鏄庣‘浜嗘偍鍙互鎵垮彈鐨勬帹骞胯垂鐢紝鎮ㄥ彲浠ヤ娇鐢ㄤ互涓嬪叕寮忔潵纭畾鎮ㄧ殑浜氶┈閫婂箍鍛婅姳璐瑰崰姣旓細

骞垮憡鑺辫垂/鎬婚攢鍞脳100%=骞垮憡鑺辫垂鍗犳瘮

渚嬪锛屽鏋滄偍鐨勬瘡鏈堟€婚攢鍞涓?涓囩編鍏冿紝鎮ㄨ姳璐?000缇庡厓杩涜浜氶┈閫婂箍鍛婄殑鎺ㄥ箍锛岄偅涔堣姳璐瑰崰姣斾负20%銆?/p>

閫氳繃璁$畻浜氶┈閫婂箍鍛婅姳璐瑰崰姣旓紝鎮ㄥ彲浠ョ‘瀹氭槸鍚﹂渶瑕佽繘琛屾洿澶氭垨鏇村皯鐨勬姇鍏ャ€傚鏋滄偍鐨勮姳璐瑰崰姣斿お楂橈紝鎮ㄥ彲浠ヨ€冭檻闄嶄綆鍑轰环鎴栧噺灏戝箍鍛婃暟閲忎互闄嶄綆鎴愭湰銆傚彟涓€鏂归潰锛屽鏋滄偍鐨勮姳璐瑰崰姣斿お浣庯紝鎮ㄥ彲浠ユ墿澶у箍鍛婅寖鍥存垨鎻愰珮姣忓崟璁㈠崟鐨勫嚭浠凤紝浠ュ鍔犺浆鎹㈢巼鍜岄攢鍞銆?/p>

浜氶┈閫婃帹骞胯垂鐢ㄦ湁鍝簺鏂瑰紡锛?/p>

浜氶┈閫婃帹骞胯垂鐢ㄦ兜鐩栦簡璁稿绫诲瀷鐨勫箍鍛婏紝鍏朵腑姣忕骞垮憡褰㈠紡閮芥湁鍏惰嚜宸辩殑鏂规硶鏉ュ畾浠峰拰浠樿垂銆備互涓嬫槸涓€浜涘父瑙佺殑浜氶┈閫婃帹骞胯垂鐢ㄦ柟寮忥細

1.姣忔鐐瑰嚮锛圕ost-per-Click锛孋PC锛?/p>

CPC鏄簹椹€婂箍鍛婁腑鏈€甯歌鐨勪粯璐规柟寮忋€傚湪杩欑鎯呭喌涓嬶紝鎮ㄥ彧鏈夊綋鏌愪汉鍗曞嚮鎮ㄧ殑骞垮憡骞惰闂偍鐨勪骇鍝侀〉闈㈡椂鎵嶉渶瑕佷粯璐广€傝繖绉嶅舰寮忕殑骞垮憡閫氬父浣跨敤鎼滅储骞垮憡鎴栦骇鍝佸箍鍛娿€?/p>

2.姣忓崈娆″睍绀猴紙Cost-per-Mille锛孋PM锛?/p>

CPM鏄竴绉嶆牴鎹箍鍛婂睍绀烘鏁拌璐圭殑骞垮憡褰㈠紡銆備笌CPC鐩稿弽锛屾偍涓嶅繀绛夊埌鏈変汉鍗曞嚮鎮ㄧ殑骞垮憡锛岃€屾槸鏍规嵁鎮ㄧ殑骞垮憡琚樉绀虹殑娆℃暟浠樿垂銆侰PM鍦ㄥ搧鐗屾剰璇嗗拰灞曠ず骞垮憡鏂归潰闈炲父鏈夌敤銆?/p>

3.姣忔杞崲锛圕ost-per-Conversion锛孋PC锛?/p>

CPC涓嶤PC绫讳技锛屼絾瀹冩牴鎹煇浜轰粠鎮ㄧ殑骞垮憡娴侀噺涓浆鍖栬€屾垚涓哄鎴峰悗鎵嶄細璁¤垂銆傝繖绉嶅舰寮忕殑骞垮憡鍖呮嫭浜氶┈閫奃SP骞垮憡鍜岄噸瀹氬悜骞垮憡銆?/p>

4.鍥哄畾璐圭敤

涓€浜涗簹椹€婂箍鍛婁娇鐢ㄥ浐瀹氱殑璐圭敤妯″瀷銆傚湪杩欑鎯呭喌涓嬶紝鎮ㄥ皢琚姹備互鍥哄畾璐圭敤鎶曟斁骞垮憡涓€娈垫椂闂淬€傝繖绉嶅舰寮忕殑骞垮憡閫氬父鏄拡瀵逛簹椹€婂晢搴楀唴鐨勮棰戝箍鍛婃垨灞曞紑寮忓箍鍛娿€傛澶栵紝鎮ㄨ繕鍙互閫夋嫨浣跨敤浜氶┈閫婂搧鐗屾敞鍐屾潵瀹氫环骞垮憡銆?/p>

鎬荤粨

鍦ㄤ娇鐢ㄤ簹椹€婂箍鍛婃椂锛岃纭繚鎮ㄧ簿蹇冨埗瀹氶绠楀拰绛栫暐锛屼互纭繚鎮ㄧ殑鎶曡祫鍥炴姤鐜囨渶楂橈紝骞朵笖鎺ㄥ箍娲诲姩瀵规偍鐨勫埄娑︿骇鐢熸闈㈠奖鍝嶃€備簡瑙d笉鍚岀被鍨嬬殑骞垮憡浠ュ強濡備綍瀹氫环鍜屼粯璐逛篃鏄嚦鍏抽噸瑕佺殑銆傞€氳繃杩欎簺淇℃伅锛屾偍灏嗚兘澶熸洿濂藉湴璇勪及鎮ㄧ殑钀ラ攢绛栫暐锛屽苟鑾峰緱鏇村彲鎸佺画鐨勭粨鏋溿€?/p>

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